Here are some of the latest trends:
#1. Premium rooms are in high demand again, and their prices are increasing accordingly.
#2. Weekday guests tend to avoid queen-bed rooms, which are more popular on weekends. To stimulate demand, hotels are now offering lower prices for queen-bed rooms on weekdays and higher prices on weekends.
#3. To reduce the burden of turning around rooms, hotels are offering incentives for longer stays of three nights or more.
#4. Revenue managers are utilising technology to dynamically adjust the pricing of upgraded room types based on demand, optimising revenue, and occupancy (via a cloud-based PMS)
#5. As loyalty recognition becomes increasingly important, hotels are considering free upgrades more seriously – to a higher tier – for loyal guests.
Here’s a good article from CoStar Group