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Matthew Escott, Product Manager

Matthew Escott

Head of Product

As a hotel owner or manager, you’re always looking for ways to improve your business and attract more customers. One of the most effective ways to do this is by implementing a loyalty system that touches all areas of your business. Not only does it encourage customers to return to your hotel, but it also works in your bar and restaurant, making them brand loyal. In this blog post, we’ll discuss the benefits of the High Level and Zonal loyalty integration and how it can help you grow your business.

Encourages Repeat Business

The primary benefit of a loyalty system is that it encourages repeat business. When customers know that they can earn rewards for staying at your hotel, eating at your restaurant, or drinking at your bar, they are more likely to choose your establishment over others. By rewarding customers for their hotel loyalty, you can build a strong customer base that will return to your business time and time again.

Increases Brand Loyalty

In addition to encouraging repeat business, a loyalty system also increases brand loyalty. When customers earn rewards for their loyalty, they are more likely to feel connected to your brand. This can help build a sense of community around your business, and customers who feel connected to your brand are more likely to recommend your business to their friends and family.

Rewards Customers for their Hotel Loyalty

Another benefit of a loyalty system is that it rewards customers for their loyalty. By earning rewards for staying at your hotel, eating at your restaurant, or drinking at your bar, customers feel valued and appreciated. This can help build a strong emotional connection with your brand, and customers who feel valued are more likely to return to your business.

Provides Flexibility in Redemption

One unique aspect of the High Level and Zonal loyalty system is that customers can earn rewards and use them as payment towards their accommodation booking in High Level during their stay. This gives customers the flexibility to use their rewards in a way that best suits their needs. This flexibility can be a significant selling point for customers who are looking for a more convenient way to use their rewards and reduce the cost of their weekend away.

Generates Business Insights

The combined loyalty platform, which is currently being used by our group Liberation, has generated over £800,000 worth of bookings since its rollout in Q4 last year. We spoke to Liberations Revenue Manager regarding the recent success since the rollout:


“Implementing the High Level and Zonal loyalty platform has been a game-changer for our business. Not only has it helped us build strong relationships with our customers, but it has also generated over £800,000 worth of bookings. We know this because we have a business intelligence dashboard on Power BI dedicated to gathering data for loyalty users who are also hotel guests. This data has given us valuable insights into our customers’ behaviour, preferences, and needs, allowing us to make data-driven decisions to improve our business and provide an even better experience for our loyal customers.” – Elliot Price-Clee,  Revenue Manager at Liberation Group.


In conclusion, a loyalty system can be an effective way to encourage repeat business, increase brand loyalty, reward customers for their loyalty, provide flexibility in redemption, and generate business insights. If you’re looking for a way to grow your business and build a loyal customer base, implementing the High Level and Zonal loyalty system could be the right choice for you.

To learn more about our platform and see a demo of how it works, simply request a demo. Our team of experts will be happy to walk you through our PMS and show you how it can benefit your business. Don’t miss out on this opportunity to take your business to the next level with High Level.

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