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Stewart Moss, MD at High Level Software

Stewart Moss

Managing Director

Zonal’s GO Technology research Holidaying at Home: What guests want from hotels in 2023 uncovered social media as an increasingly important discovery and booking tool for guests searching for accommodation, with 60% of guests aged 18-34 looking at a hotel’s social media pages before making a booking, and 43% of consumers agreeing that a button to reserve directly through social media would make their booking journey easier.

In this webinar, we sat down with the Institute of Hospitality and its members to explore the role social media can play in driving direct bookings for hotels, including how hotels can leverage their online presence to encourage guests to book, reaching the right audiences and the importance of responsiveness in building trust with guests.

Watch Webinar 56 mins

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Stewart Moss, MD at High Level Software

Stewart Moss

Managing Director

Pete Saunders, Head of Relationships, High Level Software

Pete Saunders

Head of Relationships

Social media's role in boosting hotel direct bookings

Watch the discussion for actionable insights, including:

  • What should a hotel’s social media strategy look like?
  • The importance of optimised websites, booking journeys and social media in driving direct bookings
  • How social media can provide a ‘safety net’ for guests’ bookings
  • The role recommendations and reviews play in guests’ decision-making

Watch Webinar 56 mins

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